Cancer is a word that is taboo. In broad communications, brands shy away from using it. However, it’s one of the few universal terms that ties all of humanity together. Unfortunately, we’re all impacted by it, whether directly or through our personal networks. It dims shining lights, and, in cases like Coach Valvano’s, it has the potential to turn those lights off entirely.
But that didn’t happen here. The same vision and tenacity that Coach V exuded on the basketball court is embodied in his foundation. Thank you for all that The V Foundation has done to positively impact those dealing with the effects of cancer. Your efforts give hope to the hopeless and spread love in a divided world. We’re very familiar with Coach V’s vision for the Foundation and the mission you’ve lived day-in-and-day-out for the better part of the last three decades. We’re honored to share our ideas for how we can help develop The V Foundation’s digital properties so that the organization can succeed in perpetuity.
We fully recognize that your business plan is reliant on charitable donations and our goal is to tell the story of Coach V and The V Foundation in captivating fashion. So much so that the experience we deliver will encourage our audience to think, laugh and maybe even cry on their path to donation.
We thank you for this opportunity – we’re eager to expand on how we’ll deliver a compelling digital experience for your organization that provides love, hope and care to those who need it most.
Michael Pavone, CEO
