Hello Portofino,
The demand for effective social strategy, content and creative is more important than ever. We get it. This thinking is the driving force and inspiration for our team of social media specialists.
Food & beverage is our passion; it’s what we do — from the shelf out, across all available communication vehicles. We stay sharp so our clients can stay ahead. We’re hired to produce returns, and the results speak for themselves, which is what matters most to us. We’re hungry to learn more and to help you do the same.
Cheers,
Michael Pavone
President & CEO, Pavone Group
How do you launch a premium, Italian-style tuna brand among a declining category? Start something new. Entirely new. Specialty tuna sales is one of the few bright spots within the tuna category. Armed with the consumer and category insights needed back our strategy we knew we needed to launch a new brand and make a splash. So, how did we do it? We got consumers to look at old world tuna in a new way.
How do you launch a premium, Italian-style tuna brand among a declining category? Start something new. Entirely new. Specialty tuna sales is one of the few bright spots within the tuna category. Armed with the consumer and category insights needed back our strategy we knew we needed to launch a new brand and make a splash. So, how did we do it? We got consumers to look at old world tuna in a new way.
How do you launch a premium, Italian-style tuna brand among a declining category? Start something new. Entirely new. Specialty tuna sales is one of the few bright spots within the tuna category. Armed with the consumer and category insights needed back our strategy we knew we needed to launch a new brand and make a splash. So, how did we do it? We got consumers to look at old world tuna in a new way.
Paragraph (Open Sans, 22px): We’re driving continuous double digit growth, growing another 42% YoY in year two and earning a 3.4% of the Italian-style tuna segment.
Bold Paragraph (Open Sans Bold, 22px): We’re driving continuous double digit growth, growing another 42% YoY in year two and earning a 3.4% of the Italian-style tuna segment.
With over 30 years in the business, and offices in four cities, Pavone Group is comprised of nine independent companies. Take a deeper into the capabilities and work of our nine companies by interacting with the representative colored dots.